The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client: Microsoft
Category: Penta Pencil
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Best of Show
Points: 75.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Design
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Online Films & Video / Short Form - Single
Points: 50.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution
Category: Applications
Points: 50.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: Stunts & Activations
Points: 50.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Direct Marketing
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 50.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music
Category: Craft / Use of Music
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Data Visualization
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Use of Smart Devices & Voice Assistants
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Billboards & Transit / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Magazine / Campaign
Points: 50.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Editorial / Books
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Promotional / Posters - Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Promotional / Print Advertisements
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Promotional / Collateral Items
Points: 25.0
Pour Perfectly
Agency: Rethink / Toronto + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada
Category: Packaging / Specialty
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Data Visualization / Static or Dynamic
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Out of Home / Series
Points: 25.0
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal
Category: Out of Home / Brand Installations
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Spatial Design / Experiential & Immersive
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins
Category: Moving Image / Series
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins
Category: Craft / Art Direction
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Design
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Short Form Video / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Short Form Video / Single
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 25.0
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson
Category: Full Length Video / Single
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music
Category: Audio
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Games / Digital & Physical
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Experiential / Live Events
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: User-Generated Content
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 25.0
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto
Client: The Dalí Museum
Category: Craft / Use of Technology
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Branded Entertainment
Points: 25.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music
Category: Innovation in Branded Entertainment
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: Innovation in Branded Entertainment
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Television & VOD / Short Form - Single
Points: 25.0
Generation Lockdown
Agency: Hungry Man Productions / New York City + McCann / New York
Client: March For Our Lives
Category: Television & VOD / Long Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Online Films & Video / Short Form - Single
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky
Category: Online Films & Video / Long Form - Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Online Films & Video / Long Form - Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Online Films & Video / Long Form - Single
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Cinema Advertising
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Under 100K Budget
Points: 25.0
The Long Fight
Agency: Droga5 / New York
Client: The New York Times
Category: Under 100K Budget
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky
Category: Innovation in Film
Points: 25.0
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Award:
2020 Penta Pencil Penta Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Award:
2020 Best of Show Best of Show Pencil
Points:
75.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
50.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Award:
2020 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Award:
2020 Radio & Audio Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Editorial / Books
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Packaging / Specialty
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Out of Home / Brand Installations
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Craft / Art Direction
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Johnson & Johnson
Title:
5B
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Audio
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Innovation in Film
Award:
2020 Film Gold Pencil
Points:
25.0
